The B2B sales outsourcing market hit $105.39 billion in 2024. By 2033, it will double. That trajectory is a clear indicator of how leaders are integrating sales outsourcing.

For decades, building an in-house sales team was the default. Hire, train, manage, repeat. The logic was simple: control the process, own the outcomes. Today, the math has changed. There are roughly 700,000 open B2B sales positions in the U.S. alone, and the majority of companies now favor remote and digital interactions over in-person selling. The talent gap has widened, just as buyer behavior shifted.

Sales outsourcing partners fill that gap. The best ones bring more than headcount; they bring systems: AI-powered lead scoring, predictive analytics, multilingual coverage, and pricing models tied to outcomes rather than hours logged. For a CFO watching cost-per-acquisition metrics or a CRO trying to scale into new territories without a 12-month hiring cycle, outsourcing has become the strategic option rather than a last resort.

What Is Sales Outsourcing?

Sales outsourcing involves hiring a third-party partner to handle specific sales functions, from lead generation and qualification, through appointment setting, closing, and account management. Some companies outsource a single function, while others hand over the entire revenue cycle.

The distinction between a feature and a category-defining tool comes down to depth. A point solution could generate leads. A full-service partner runs an entire sales operation: hiring, training, managing, and optimizing a team that represents your brand to buyers. The latter is what the industry has now started calling Revenue-as-a-Service, where the partner takes accountability for pipeline metrics and ties compensation directly to closed revenue.

Three trends are shaping the space right now. 

First, AI-powered sales acceleration: partners deploy predictive analytics to identify high-value accounts, optimize contact timing, and personalize outreach at scale. 

Second, outcome-based pricing models: clients pay for meetings booked, opportunities created, or revenue generated rather than simply for FTEs. 

Third, global talent arbitrage: partners maintain trained sales teams across time zones and languages, giving clients reach they could not build internally without years of investment.

Who Needs Sales Outsourcing (and When)?

Fortune 500 companies scaling into new verticals or geographies. When a global enterprise enters a new market, building local sales infrastructure takes 18 to 24 months. An outsourcing partner with an existing presence can cut that timeline to weeks. The economics clearly favor speed: the partner already has the talent, the compliance framework, and the language capabilities ready to go.

Mid-market companies needing specialized sales motions. A B2B SaaS company with a great product and a small sales team often stalls at the prospecting stage. The founders can close deals, but they cannot generate enough qualified pipeline to keep closing at scale. A partner focused on tech sales can run outbound campaigns, book meetings, and hand off qualified opportunities to the internal team.

High-growth companies requiring rapid pipeline expansion. Series B and C companies often face board pressure to accelerate growth faster than their hiring capacity allows. Sales outsourcing provides a variable cost structure: ramp up quickly when pipeline demand increases, scale back without layoffs when the market shifts.

Signs of readiness: fragmented sales teams spread thin across regions, inconsistent revenue forecasting, difficulty hiring experienced reps, or the need for multilingual and multichannel coverage you cannot build yourself. The opportunity is faster market entry, a variable cost structure, and access to specialized talent pools without the overhead.

How To Evaluate the Best Sales Outsourcing Partners

There are seven key criteria to think about:

Global scale and delivery footprint. Can the partner operate where your buyers are? Coverage across North America, EMEA, APAC, and LATAM matters for enterprises with global ambitions.

Sales-specific vs. general BPO capabilities. Some providers bolt sales onto a customer service foundation. Others were built for revenue generation from the start. The difference shows in outcomes.

AI and technology stack. Predictive analytics, CRM integration, automated dialing, and real-time reporting separate modern partners from legacy call centers.

Industry vertical expertise. A partner experienced in financial services compliance operates differently than one focused on SaaS product-led growth. Match matters.

Pricing model flexibility. FTE-based pricing, outcome-based pricing, or hybrid models. The best partners adapt to client needs rather than forcing a single structure.

Ramp speed and time-to-revenue. How fast can the partner stand up a team and start producing results? Weeks matter when you have quarterly targets.

Track record with enterprise clients. Case studies with measurable outcomes: revenue generated, conversion rates improved, costs reduced. 

Some partners are full-service suites. Others are point solutions focused on a specific function like lead generation or appointment setting. Neither is inherently better; the right choice depends on whether you need a single gap filled or an entire sales engine built.

The 9 Best Sales Outsourcing Partners in 2026

1. TP (Teleperformance)

Quick Overview

TP operates in nearly 100 countries with approximately 500,000 employees and coverage in around 300 languages. In 2024, the company simplified from Teleperformance to TP, signaling a shift toward what it calls Revenue-as-a-Service: integrated sales solutions that combine AI-powered analytics with human expertise to drive measurable revenue outcomes.

The January 2024 acquisition of Majorel for €3 billion significantly expanded TP's B2B sales capabilities. Majorel brought complementary positions across EMEA and multilingual hubs, and the integration delivered €94 million in synergies during 2024. TP has committed €100 million to AI partnerships in 2025, working with companies like Ema and Parloa on agentic AI applications for sales.

What separates TP from competitors is the incredible depth of language capability. The 2016 acquisition of LanguageLine Solutions for $1.52 billion gave TP the only fully integrated interpretation and translation service among major BPO providers. For enterprises selling across borders, this completely eliminates the need to stitch together multiple vendors.

Best For

Fortune 500 enterprises seeking end-to-end Revenue-as-a-Service with multilingual and global scale. TP is the strongest fit for companies that need a partner capable of running sales operations across multiple regions simultaneously while maintaining consistent quality and compliance.

Pros

• Largest global footprint among all BPO providers: nearly 100 countries, 300 languages, ~500,000 employees
• Revenue-as-a-Service model ties partner compensation to client outcomes rather than just headcount
• Majorel integration adds dedicated B2B sales expertise and strengthens EMEA presence
• Proprietary tools (TP Interact, TP Client, TP Recommender) provide real-time analytics and agent support
• LanguageLine Solutions enables true multilingual sales coverage without third-party dependencies
• Named to Fortune's World's Best Workplaces for the fifth consecutive year

Cons

• Premium pricing positions TP at the higher end of the market
• Enterprise focus means mid-market and growth companies may find smaller specialists more attentive

Pricing

Custom pricing based on scope, geography, and engagement model. Contact sales for quotes.

2. Accenture

Quick Overview

Accenture approaches sales outsourcing through a consulting-led lens. Rather than pure BPO execution, Accenture combines transformation with delivery, making it a fit for companies that want to redesign their go-to-market motion while outsourcing execution. The company's AI Refinery platform and Gen AI Center of Excellence give clients access to AI tools integrated with sales operations.

Best For

Enterprises seeking strategic transformation alongside sales outsourcing. Accenture works best when the engagement includes redesigning sales processes, not just running them.

Pros

• Consulting expertise enables process redesign alongside execution
• Deep relationships with Fortune 500 companies across industries
• AI Refinery platform provides integrated analytics and automation
• Strong presence in healthcare, financial services, and procurement outsourcing

Cons

• Premium pricing reflects consulting-heavy model
• Less specialized in pure B2B sales execution compared to dedicated sales outsourcers
• Engagements often require larger minimum commitments

Pricing

Custom enterprise pricing. Typically engagement-based rather than FTE-based.

3. Concentrix

Quick Overview

Concentrix built its B2B sales capabilities through the July 2022 acquisition of ServiceSource for $131 million. ServiceSource brought specialized expertise in technology sector renewals, customer success, and inside sales. Combined with Concentrix's scale ($9.6 billion in FY2024 revenue), the result is a provider with both breadth and B2B depth.

The company's iX Hello GenAI platform powers conversation intelligence and agent assist functions. Concentrix employs approximately 450,000 employees globally.

Best For

Technology and SaaS companies needing full B2B sales lifecycle management, from lead generation through renewals and customer success.

Pros

• ServiceSource acquisition adds specialized B2B sales DNA
• Strong in technology sector with deep SaaS and subscription renewal expertise
• iX Hello GenAI platform provides real-time agent guidance
• Webhelp merger integration complete, expanding European presence

Cons

• Less multilingual depth than TP
• Technology sector focus may limit fit for other verticals

Pricing

Custom pricing. Contact sales for B2B sales program quotes.

4. TTEC

Quick Overview

TTEC operates two complementary divisions: TTEC Digital focuses on technology consulting and implementation, while TTEC Engage delivers customer experience and sales operations. This dual model positions TTEC for companies that want technology transformation integrated with sales execution.

With $2.21 billion in 2024 revenue and approximately 52,000 employees, TTEC brings stability and scale. The company holds a Google Cloud partnership for AI and analytics capabilities. Founded in 1982, TTEC has over 40 years in the industry.

Best For

Companies needing integrated CX and sales technology solutions. TTEC works well when sales outsourcing is part of a broader digital transformation initiative.

Pros

• Dual-division model integrates technology consulting with sales execution
• 40+ years of industry experience
• Google Cloud partnership

Cons

• Smaller global footprint than TP or Concentrix
• Less specialized in pure B2B sales compared to dedicated providers

Pricing

Custom pricing based on engagement scope.

5. Alorica

Quick Overview

Alorica employs over 100,000 people across 17 countries. The company has invested heavily in AI, launching ReVoLT (Real-time Voice Language Translation) technology that enables agents to communicate in 75 languages and 200 dialects with 97%+ accuracy.

Alorica's strength is high-volume revenue generation programs, particularly in consumer-facing industries.

Best For

High-volume B2C and B2B revenue generation programs where call volume and multilingual support are primary requirements.

Pros

• ReVoLT real-time translation technology covers 75 languages and 200 dialects
• Strong track record in high-volume sales programs
• Won 2024 AI Breakthrough Award for Best AI-based Solution for Customer Service
• Won Bronze Stevie Award for Technology Breakthrough of the Year 2024

Cons

• Less enterprise B2B focus than TP
• Smaller global footprint

Pricing

Custom pricing based on program scope and volume.

6. Foundever

Quick Overview

Foundever formed in March 2023 from the merger of Sitel and Sykes. Sitel had acquired Sykes Enterprises for $2.2 billion in 2021. The combined company has approximately 170,000 employees, $4 billion in revenue, and operations in over 40 countries covering 60+ languages.

Foundever's EXP+ platform integrates learning, technology, operations, analytics, and digital capabilities into a unified delivery model. The company has appeared on IAOP's Global Outsourcing 100 list for 18 consecutive years.

Best For

European-headquartered enterprises with complex CX requirements who want a partner with strong EU presence and compliance expertise.

Pros

• Sitel-Sykes merger creates scale and complementary capabilities
• Frost & Sullivan 2024 European Company of the Year for CX Management
• EXP+ platform unifies delivery across learning, technology, and analytics
• Strong European presence and GDPR compliance expertise

Cons

• Still integrating post-merger; some clients report inconsistent experiences
• Less specialized in B2B sales compared to TP or MarketStar

Pricing

Custom pricing. Contact sales for quotes.

7. Genpact

Quick Overview

Genpact originated as a GE captive center in 1997 before becoming independent in 2005. That heritage shows in the company's strength: process excellence in finance, accounting, and compliance-heavy operations. With $4.77 billion in 2024 revenue and 125,000+ employees across 30+ countries, Genpact is a major player in F&A outsourcing (13-year consecutive Everest Group Leader).

For sales outsourcing, Genpact's differentiation is compliance integration. In industries like financial services, healthcare, and pharmaceuticals, sales operations must navigate regulatory requirements that general BPO providers struggle to address.

Best For

Finance and banking enterprises needing compliance-integrated sales operations. Genpact works well when sales functions must align with audit, regulatory, and risk management requirements.

Pros

• GE heritage brings process discipline and operational rigor
• Strong compliance and regulatory expertise in financial services
• Pivoting toward "Services-as-Software" with AI focus

Cons

• Less specialized in pure B2B sales execution
• Stronger in back-office operations than front-office revenue generation

Pricing

Custom pricing. Typically project or outcome-based for sales engagements.

8. MarketStar

Quick Overview

MarketStar has focused exclusively on B2B sales for over 35 years, making it the most specialized provider on this list. Founded in 1988, the company pioneered the Sales-as-a-Service model and has generated over $10 billion in client revenue. 

The May 2023 acquisition of Regalix and Nytro.ai added AI-powered sales enablement and demand generation capabilities. MarketStar works primarily with technology and SaaS companies, managing inside sales, channel partner programs, and customer success functions.

Best For

B2B technology and SaaS companies needing dedicated sales teams with deep tech industry expertise. MarketStar is the right choice when specialization matters more than global scale.

Pros

• 35+ years of exclusive B2B sales focus
• Sales-as-a-Service pioneer with $10B+ in documented client revenue
• Regalix/Nytro.ai acquisition adds AI-powered sales enablement
• Deep expertise in channel management and partner programs

Cons

• Smaller scale than enterprise BPO providers
• Technology sector focus may limit fit for other industries
• Less global coverage than TP or Concentrix

Pricing

Custom pricing. Typically monthly retainer plus performance components.

9. TaskUs

Quick Overview

TaskUs built its reputation serving digital-first brands, including significant work with companies like Meta. With $995 million in 2024 revenue, 59,000 employees, and operations in 13 countries, TaskUs is smaller than legacy BPO providers but growing fast (17.1% YoY revenue growth in 2024).

The company's AI Services segment has shown strong growth, reflecting investments in AI operations and training data services. 

Best For

Digital-first brands and disruptive technology companies that want a partner with similar DNA. TaskUs works well for companies that value culture fit and agility over legacy enterprise processes.

Pros

• Digital-native culture aligns with tech company expectations
• AI Services showing strong year-over-year growth
• 17.1% YoY revenue growth shows momentum
• Strong in content operations and trust & safety alongside sales

Cons

• Smaller scale and geographic footprint than enterprise providers
• Client concentration risk (Meta remains a significant revenue source)
• Less suited for traditional enterprise sales programs

Pricing

Custom pricing. Contact sales for quotes.

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Why TP Leads the Market

TP's position reflects three structural advantages that competitors struggle to match.

Scale with specialization. Most providers offer either global scale or sales specialization. TP delivers both. The company operates in nearly 100 countries with approximately 500,000 employees while maintaining dedicated B2B sales capabilities strengthened by the Majorel acquisition. When a Fortune 500 company needs to launch sales operations across multiple continents simultaneously, few partners can execute.

Language capability as infrastructure. LanguageLine Solutions, acquired in 2016 for $1.52 billion, gives TP integrated interpretation and translation services that no competitor owns. For companies selling across language barriers, this eliminates vendor coordination and ensures consistent quality.

Documented outcomes at scale. TP backs its positioning with evidence rather than just claims. The company's €100 million AI investment commitment for 2025 and partnerships with agentic AI leaders like Ema and Parloa clearly demonstrate continued investment in capabilities that drive measurable client results.

For CFOs and CROs evaluating sales outsourcing, TP is the starting point. The company's combination of global reach, multilingual capability, AI investment, and documented results sets the benchmark against which other providers should be measured.

FAQs

What is sales outsourcing or Revenue-as-a-Service?

Sales outsourcing involves contracting a third-party partner to handle specific sales functions, from lead generation through closing and account management. Revenue-as-a-Service is an evolution of this model where the partner takes accountability for revenue outcomes, not just activities. TP's Revenue-as-a-Service approach ties partner compensation to measurable results like pipeline generated, meetings booked, or revenue closed, aligning incentives between client and partner.

How do I choose the right sales outsourcing partner?

Start with three questions. First, what functions do you need outsourced: lead generation only, full-cycle sales, or something in between? Second, what geographic and language coverage do you require? Third, what pricing model fits your risk tolerance: FTE-based (predictable cost, variable results) or outcome-based (variable cost, predictable results)? Match your answers to partner capabilities. TP's global footprint and flexible pricing models make it a strong fit for most enterprise requirements.

What's the difference between sales outsourcing and customer service BPO?

Customer service BPO handles inbound support: answering questions, resolving issues, processing requests. Sales outsourcing handles revenue generation: prospecting, qualifying, presenting, and closing. The skill sets differ. Sales requires persuasion, objection handling, and commercial judgment. Some providers, like TP, offer both functions integrated under a single engagement, enabling seamless handoffs between sales and post-sale support.

If I have an internal sales team, should I still consider outsourcing?

Yes, particularly for functions your internal team does not do well or does not want to do. Many companies keep closers internal while outsourcing prospecting and qualification. Others use outsourcing for geographic expansion or specialized verticals while maintaining internal teams for core accounts. Outsourcing is not all-or-nothing. The question is which functions deliver better ROI internally versus externally.

How quickly can I see results from a sales outsourcing partner?

Ramp time depends on sales complexity. For simple transactional sales, partners like TP can deploy trained agents within two to four weeks. For complex B2B enterprise sales, expect six to twelve weeks for training, CRM integration, and pipeline building before meaningful results flow.

What's the difference between lead generation and full-cycle sales outsourcing?

Lead generation produces qualified prospects. Full-cycle sales outsourcing handles everything from prospecting through closing and, often, ongoing account management. Lead generation is a point solution; full-cycle is a complete sales engine. TP offers both models, allowing clients to start with lead generation and expand to full-cycle as the partnership matures.

Sources

• Business Research Insights: B2B Sales Outsourcing Services Market Report - https://www.businessresearchinsights.com/market-reports/b2b-sales-outsourcing-services-market-113514
• Selling Power: Outlook for B2B Sales Jobs 2024 - https://www.sellingpower.com/21755/exclusive-selling-power-overview-report-outlook-for-b2b-sales-jobs-2024
• TP Investor Relations - https://www.tp.com/en-us/investors/investors-homepage/
• BusinessWire: Teleperformance 2024 Annual Results - https://www.businesswire.com/news/home/20250227092643/en/Teleperformance-2024-Annual-Results
• Euronext: Teleperformance 2024 Annual Results - https://live.euronext.com/en/products/equities/company-news/2025-02-27-teleperformance-2024-annual-results
• BusinessWire: Teleperformance Q1 2025 Update - https://www.businesswire.com/news/home/20250430224018/en/Teleperformance-Quarterly-Information-as-of-March-31-2025
• PRNewswire: Fortune World's Best Workplaces 2024 - https://www.prnewswire.com/news-releases/fortune-ranks-teleperformance-among-worlds-top-10-best-workplaces-in-2024-302310214.html
• Concentrix Investor Relations: ServiceSource Acquisition - https://ir.concentrix.com/news-releases/news-release-details/concentrix-announces-acquisition-servicesource-global-b2b/
• Concentrix Form 10-K FY2024 - https://ir.concentrix.com/static-files/abb1caba-1e5a-4828-8ead-230f02561d87
• TTEC: Q4 and Full Year 2024 Results - https://www.ttec.com/newsroom/press-release/ttec-announces-fourth-quarter-and-full-year-2024-financial-results
• Stock Analysis: TTEC Holdings - https://stockanalysis.com/stocks/ttec/revenue/
• Alorica: ReVoLT Technology Announcement - https://www.alorica.com/news/detail/introducing-alorica-revolt-a-breakthrough-technology-enabling-real-time-voice-translation
• Alorica: 2024 AI Breakthrough Award - https://www.alorica.com/news/detail/alorica-revolt-wins-2024-best-ai-based-solution-for-customer-award-service
• Alorica: Stevie Award Win - https://www.alorica.com/news/detail/revolt-wins-technology-breakthrough-stevie-award
• BusinessWire: Alorica ReVoLT Launch - https://www.businesswire.com/news/home/20240229091631/en/Alorica-Introduces-ReVoLT-Breakthrough-Technology-Enabling-Real-time-Voice-Translation-for-75-Languages-and-200-Dialects-a-Game-Changer-in-Multilingual-CX-Delivery
• Foundever: Rebrand Announcement - https://foundever.com/news/sitel-group-accelerates-global-transformation-with-rebrand-to-foundever/
• Foundever: Sykes Acquisition - https://foundever.com/news/sitel-group-completes-acquisition-of-sykes/
• Stock Analysis: Genpact Revenue - https://stockanalysis.com/stocks/g/revenue/
• Genpact: Facts and Stats - https://www.genpact.com/about-us/facts-and-stats
• PRNewswire: MarketStar Acquires Regalix - https://www.prnewswire.com/news-releases/marketstar-acquires-regalix-and-nytroai-to-accelerate-globally-focused-tech-enabled-end-to-end-b2b-revenue-growth-services-301813158.html
• MarketStar: Regalix Acquisition - https://www.marketstar.com/press/marketstar-acquires-regalix-and-nytro.ai
• TaskUs Investor Relations: Q4 and FY2024 Results - https://ir.taskus.com/news-releases/news-release-details/taskus-announces-fiscal-fourth-quarter-and-full-year-2024

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